Jim Collins says that in when he and his co-author, Jerry Porras, were writing the seminal book Built to Last, they debated what to call ambitious long-term goals that galvanize successful companies.
Big Hairy Audacious Goal - Wikipedia
Big hairy audacious goal refers to a clear and compelling target for an organization to strive for.
Your vision should be a BHAG: Make it something really worth accomplishing.
From late November to early February, I always dread two things: Because both BHAGs and the entrepreneurial attribute lists are fantasies that always live another year but in many cases are counterproductive.
Your engineers have the idea to build a large jet aircraft for the commercial market.
Your Vision Should Include Big Hairy Audacious Goals
Jim Collins - Articles - BHAG
All companies have goals. But there is a difference between merely having a goal and becoming committed to a huge, daunting challenge— like a big mountain to climb.
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